After more than 14 years as a working media professional, Casey Ferrand has harnessed her knowledge and expereince in the industry to create a course that will give you all the tools, strategies and best practices to gain the media attention you want and deserve.
Whether you are new in business, a seasoned professional, run a non-profit or promote an important initiative, Leverage YOU Academy will guide you through a 5-Phase media training, to give you the clear roadmap to:
Discovering Your Special Sauce so that you clearly understand what aspects of your life, experience and expertise make you stand out.
Understanding the Power of a Mission Statement and being able to clearly articulate the messages around your business and what you do for people.
Helping you realize You Are The Expert on YOU and YOUR BUSINESS so that you can confidently stand out from the crowd and be seen as an authority in your field by the media and by your clients or customers.
Giving you the tips to Creating a Media Worthy Event or Initiative and helping you master the media pitch process to gain much-deserved and desired media attention.
Preparing you for media written and in-person interviews so you can best represent yourself, your business and your brand and be the go-to expert in your field.
Our product is best in class and we stand behind its quality. This course includes:
8 on-demand videos & audio recordings
Downloadable resourses
Course E-Book
Expert Media Pitch Templates
Access on mobile